Recipes: Your welcome sequence
How to welcome your new reader and what to offer them in the welcome sequence
Paid Newsletter Playbook
Your guide to starting and running a paid newsletter financially backed by your subscribers. From audience growth to winning over paid subscribers to reducing churn, you'll find it all here.
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How to: Set up your first Stripe account
I got some questions from a paid subscriber about getting set up on Stripe for the first time. I'm answering them here in case others have similar questions. If I didn't cover your question, ask it in the comments or shoot me an email.
How to: Start a paid newsletter or blog (Video)
If you're thinking about adding a paid subscription to your newsletter or blog, this video covers what you need to consider before you launch it. Everybody starts by thinking about platform, perks and pricing, but the real place to start is by getting a real sense of who will buy this?
Promo plan: How Lucy Werner and I promoted our Trustfnd subscription bundle and brought in $10k in new reader-backed revenue
A play by play of how Lucy and I promoted our subscription bundle including the emails, subject lines, schedule and social posts that worked
List of motivators that convert paid subscribers (and how to use them in your messaging)
20 motivators you can use to message your next subscriber drive, call to action or automation campaign
How to: Migrate away from Substack
A step by step guide to moving your newsletter off of Substack to another platform, including how to handle your paid subscriptions and your podcast. Leave Substack without any hassle!
How to: Use Trustfnd to bundle your subscription or cross-promote your newsletter
You want to bundle your subscriptions. A new tool lets you do it. Here's what you need to know and how you can convert those new subscribers into longterm customers.
Promo plan: Steal my successful February 2026 subscriber drive
The schedule, channels, messaging and discounts I used and what you should steal for your next drive
Examples: The best of 2025 end of year subscriber appeals
After receiving yet another tragic end of year appeal from The Intercept, I wondered who was actually doing a good job with these. I found 8 excellent end of year appeals for your inspiration.
Examples: Winning promo emails from the Back Indie Media Drive
We just wrapped the Back Indie Media Drive featuring 34 publishers from our community. Here's 10 winning emails that converted paid subscribers during the drive.
Cheatsheet: Everything you need to know about running a paid newsletter
How to grow and keep paid subscribers so you can actually work full time on your media venture
How to: Target your asks for paid subscribers (Back Indie Media Drive)
Five ways to segment and target your audience so you get more paid subscribers
How to: Use a tip jar to make actual cash
5 ways to actually make money from your tip jar featuring independent publishers using them well
How to: Run a subscriber drive (Back Indie Media Drive)
A sample campaign for our "Back Indie Media Drive" that you can use any time of year
Examples: Do you need a pro tier or an organization tier?
Extra Points, Torched, and Court Watch have them. Is it time you add one of your own?
List: Newsletters ads you can buy for less than $500
Want to grow but sick of Facebook ads? Buy ads with other writers! Here's a list of affordable places to buy newsletter ads.
How to: Win back canceled subscribers with Outpost
Get subscribers to rejoin with Outpost's cancellation flow, automatically
How to: Manage your marketing
How to manage the marketing for your paid newsletter business when you don't wanna do it
Recipes: Create your subscriber win back campaign
Canceled subscribers are not lost. They're just waiting for the right time to return.
Examples: Cross-promotions
Featuring five of our community cross promotions!
Recipes: Automate promo with Zapier
5 recipes for automating cancel surveys, social media, editorial planning, copying subscribers and donor thank you notes
How to: Get more reader referrals
3 ways to get your readers amplifying your work that go harder than forward this email
How to: Get paid by your audience (for movement journalists)
Are you covering a movement on your own? Here are some ways to get compensated
Promo plan: For slow periods when you don't have much time
Take it slow without slowing down your revenue