💡
Note: this site is only for paid subscribers. Already a subscriber? Log in or become a paid subscriber.
Where to start
I recommend everyone start with The Foundation Map. It's a detailed checklist that outlines everything you need to run a paid newsletter business, and whether you're just launching or working to make your media venture more efficient, you'll find it a grounding framework to use.
Other options for where to start include:
If you're pre-launch, start with the How to: Get started with paid subscriptions.
If you're many years into your venture, start with The 3x3x3 Growth System.
How to navigate The Paid Newsletter Playbook
Browse by business stage
- Launch: The early days of your media project
- Grow: List building and growing paid subscribers
- Optimize: Making your business more efficient and expanding on what you've built
Or browse by topic under Everything.
Search in the top menu by any keyword.
Want more great examples?
Check out our Swipe Files with over 100 examples of promos, pages and appeals.

Have questions?
Leave a comment on any post and I'll get back to you!