Everything

Audience Growth

Audience Growth

10 resources

List: Newsletters ads you can buy for less than $500

Examples: Cross-promotions

How to: Cross promote with other writers

How to: Make your own recommendation network

Examples: What worked to drive free and paid subscribers for 10 publishers

Automations

Automations

8 resources

Recipes: Automate promo with Zapier

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Recipe: Churn Reasons and Subscriber Winbacks

Recipe: "Just Got It" posts for every new subscriber

Recipes: Your welcome sequence

Calculators

Calculators

3 resources

Calculator: Project your revenue

Calculator: Return on ad spend

Calculator: Subscription revenue

Churn

Churn

5 resources

How to: Win back canceled subscribers with Outpost

Recipes: Create your subscriber win back campaign

How to: Prevent churn

Recipe: Churn Reasons and Subscriber Winbacks

How to: Know why your paid subscribers churn

Downloads

Downloads

4 resources

Download: Everything you need to run a paid newsletter or blog

Download: The 3x3x3 Growth System

Download: Compare the platforms

Download: 32 ways to grow your newsletter

Examples

Examples

11 resources

Examples: The best of 2025 end of year subscriber appeals

Examples: Winning promo emails from the Back Indie Media Drive

Examples: Cross-promotions

Examples: Best and worst paywalls

Swipe files: Over 100 examples of subscription upsells from journalists

Experiments

Experiments

3 resources

Experiment: I stole a bunch of memes and ran them as Facebook ads

Experiment: I booked a newsletter ad. Here's how it went.

Experiment: I tried beehiiv boosts to grow my newsletter. Here's how it went.

How tos

How tos

22 resources

How to: Use Trustfnd to bundle your subscription or cross-promote your newsletter

How to: Target your asks for paid subscribers (Back Indie Media Drive)

How to: Run a subscriber drive (Back Indie Media Drive)

How to: Win back canceled subscribers with Outpost

How to: Manage your marketing

Messaging

Messaging

3 resources

Examples: The best of 2025 end of year subscriber appeals

Recipes: 10 motivation messages to get more paid subscribers

How to: Convince readers to pay you with upsell mesages

Paid Ads Growth

Paid Ads Growth

5 resources

List: Newsletters ads you can buy for less than $500

Calculator: Return on ad spend

Experiment: I stole a bunch of memes and ran them as Facebook ads

Experiment: I booked a newsletter ad. Here's how it went.

Experiment: I tried beehiiv boosts to grow my newsletter. Here's how it went.

Paid Subscriptions

Paid Subscriptions

20 resources

Examples: Winning promo emails from the Back Indie Media Drive

Cheatsheet: Everything you need to know about running a paid newsletter

Examples: Do you need a pro tier or an organization tier?

Recipes: Create your subscriber win back campaign

How to: Make a 'Why upgrade' page

Promotion Plans

Promotion Plans

3 resources

Promo plan: Steal my successful February 2026 subscriber drive

Promo plan: For slow periods when you don't have much time

Promo plan: Steal this promo plan I wrote for Caitlin Dewey

Recipes

Recipes

7 resources

Recipes: Create your subscriber win back campaign

Recipes: Automate promo with Zapier

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Recipe: Churn Reasons and Subscriber Winbacks

Recipe: "Just Got It" posts for every new subscriber

Troubleshoot

Troubleshoot

2 resources

Troubleshoot: Your fears of emailing readers too much

Troubleshoot: 3 ways you might be slowing down upgrades