Everything

Audience Growth

Audience Growth

10 resources

List: Newsletters ads you can buy for less than $500

Examples: Cross-promotions

How to: Cross promote with other writers

How to: Make your own recommendation network

Examples: What worked to drive free and paid subscribers for 10 publishers

Automations

Automations

8 resources

Recipes: Automate promo with Zapier

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Recipe: Churn Reasons and Subscriber Winbacks

Recipe: "Just Got It" posts for every new subscriber

Recipes: Your welcome sequence

Calculators

Calculators

3 resources

Calculator: Project your revenue

Calculator: Return on ad spend

Calculator: Subscription revenue

Churn

Churn

5 resources

How to: Win back canceled subscribers with Outpost

Recipes: Create your subscriber win back campaign

How to: Prevent churn

Recipe: Churn Reasons and Subscriber Winbacks

How to: Know why your paid subscribers churn

Downloads

Downloads

4 resources

Download: Everything you need to run a paid newsletter or blog

Download: The 3x3x3 Growth System

Download: Compare the platforms

Download: 32 ways to grow your newsletter

Examples

Examples

11 resources

Examples: The best of 2025 end of year subscriber appeals

Examples: Winning promo emails from the Back Indie Media Drive

Examples: Cross-promotions

Examples: Best and worst paywalls

Swipe files: Over 100 examples of subscription upsells from journalists

Experiments

Experiments

3 resources

Experiment: I stole a bunch of memes and ran them as Facebook ads

Experiment: I booked a newsletter ad. Here's how it went.

Experiment: I tried beehiiv boosts to grow my newsletter. Here's how it went.

How tos

How tos

24 resources

How to: Start a paid newsletter or blog (Video)

How to: Migrate away from Substack

How to: Use Trustfnd to bundle your subscription or cross-promote your newsletter

How to: Target your asks for paid subscribers (Back Indie Media Drive)

How to: Run a subscriber drive (Back Indie Media Drive)

Messaging

Messaging

4 resources

List of motivators that convert paid subscribers (and how to use them in your messaging)

Examples: The best of 2025 end of year subscriber appeals

Recipes: 10 motivation messages to get more paid subscribers

How to: Convince readers to pay you with upsell mesages

Paid Ads Growth

Paid Ads Growth

5 resources

List: Newsletters ads you can buy for less than $500

Calculator: Return on ad spend

Experiment: I stole a bunch of memes and ran them as Facebook ads

Experiment: I booked a newsletter ad. Here's how it went.

Experiment: I tried beehiiv boosts to grow my newsletter. Here's how it went.

Paid Subscriptions

Paid Subscriptions

21 resources

List of motivators that convert paid subscribers (and how to use them in your messaging)

Examples: Winning promo emails from the Back Indie Media Drive

Cheatsheet: Everything you need to know about running a paid newsletter

Examples: Do you need a pro tier or an organization tier?

Recipes: Create your subscriber win back campaign

Promotion Plans

Promotion Plans

4 resources

Promo plan: How Lucy Werner and I promoted our Trustfnd subscription bundle and brought in $10k in new reader-backed revenue

Promo plan: Steal my successful February 2026 subscriber drive

Promo plan: For slow periods when you don't have much time

Promo plan: Steal this promo plan I wrote for Caitlin Dewey

Recipes

Recipes

7 resources

Recipes: Create your subscriber win back campaign

Recipes: Automate promo with Zapier

Recipes: "Why Pay" sequence to get more longtime free readers going paid

Recipe: Churn Reasons and Subscriber Winbacks

Recipe: "Just Got It" posts for every new subscriber

Troubleshoot

Troubleshoot

2 resources

Troubleshoot: Your fears of emailing readers too much

Troubleshoot: 3 ways you might be slowing down upgrades