How to: Make your own recommendation network
You don't need a platform to cross-promote with other writers
Choose your revenue streams
Writers love coming up with reasons they can’t get paid. Here's 13 ways to make money on your terms.
Download: The 3x3x3 Growth System
Replace big tech platforms with the 3x3x3 system for growing your publication
Examples: What worked to drive free and paid subscribers for 10 publishers
10 publishers share 1 thing that grew their list or got them paid subscribers in 2024
Examples: Share what your reporting costs
'Behind the story' costs get readers paying the freight for the footage
Recipes: 10 motivation messages to get more paid subscribers
10 motivation messages to get your readers opening their hearts and their wallets
Download: Compare the platforms
Customizable spreadsheet with Substack, Ghost, Outpost, beehiiv, MailChimp and Lede
Calculator: Subscription revenue
For choosing your pricing or figuring out your next growth milestone
Download: 32 ways to grow your newsletter
Methods that work at any audience size. Not just social media!
Secret weapons of small publishers
Got a small audience? Five surprising advantages big outlets can't touch.
Examples: Post public milestones
Posting your milestones in public will get more of your audience making them happen
Promo plan: Steal this promo plan I wrote for Caitlin Dewey
I wrote this for a Substack writer and now it's all yours to use
100% funded by pay-whatever-you-want
Here’s how Matt Kiser runs What the Fuck Just Happened Today full time entirely on reader support.
How to: Get started with paid subscriptions
10 things you need complete with examples from indie news outlets doing it well
From survival mode to second best revenue month EVER
Inside RANGE's drive for new members in August. What worked and why.
Examples: 9 Easy subscriber perks that don't waste your time
9 ideas that are way less work than merch and extra posts
How to: Automate more upgrades
3 places to automate pushing for that free-to-paid subscription upgrade
Troubleshoot: Your fears of emailing readers too much
Publications that promote get subscribers. It could be you! It shall be you!
How to: Set up the 5 email sequences you need to earn more paying subscribers
Start automating more of your communications with your readers with email sequences
Troubleshoot: 3 ways you might be slowing down upgrades
Friction in checkout can lose you 10-20% of potential revenue
Example: Welcome email
Five things to make sure you include in it and how it helps your readers come back for more
How to: Send a timely upsell and win over paid subscribers
How to run reader-specific promos that get more upgrades
How to: Grow your email list by teasing issues 🗞️
How to use what's coming to get people subscribed
How to: Use reviews to drive more subscribers
Five places to leverage social proof to get free readers into paid subscriptions