How are your paid subscriptions going?
On track? Off track? Better than ever? Worst you’ve seen?
It’s been a couple months since I started the Paid Sub Playbook and whether you joined on Day 1 or just got here today, I want to know what you’ve tried and what we should try together next.
Send me a quick check in! 5 minutes!
If you don’t relate to the term “paid subscriptions” just replace it with however you think of reader contributions.
It feels like such a great time for you to be asking for this type of support, by the way. But Lex, I’m so busy pumping out all the crazy shit that’s going on! Dude, I know! That’s why I’ve been thinking about how we get more automations going for you.
I’m also considering running a Sequence Sprint for us soon where we’d draft and hook up a “Why Pay” sequence for readers who’ve been on your list at least a month or two.
In the meantime, tell me how it’s going right now.
Want to catch up on the Paid Sub Playbook? Find a quick reference list below!

🎯 Your starting place
Set up your 3×3×3 Growth System. This is the backbone of how I think about your free and paid growth and pretty much everything I share plugs into this.
Once you’ve got 3 things cooking in every column, you can always expand it.

List growth
- Make your own writer recommendation network
- Get more shares from your readers
- 32 ways to grow your newsletter (downloadable packet)
Revenue streams
- Choose your revenue streams
- Calculate your subscription revenue target
- How I pitched my partners for 2025 (on Revenue Rulebreaker)