In partnership with: Outpost for Ghost publishers who want more subscription revenue
I’ve been talking with several of you about the expected summer slowdown.
Will your audience growth slow down? Will your paid subscriber uptake slow down?
We’re going to cover this more on Saturday but I wanted to just make sure I sent you one last reminder about our Cross Promo Party happening tomorrow.
Cross-promotion is a really good way to build your audience, because rather than finding readers one by one, you tap into a group of readers who already trust another journalist. When that journalist recommends your work, that trust passes through to you.
There’s all kinds of ways to do this: newsletter swaps, social media takeovers, livestreams, podcast guesting, event co-hosting and more.
I am guiding you through it every step of the way and tomorrow’s promo party is the first step.
It takes a lot of work to throw one of these parties because I match everyone by hand so we won’t do another one until the fall. If you want to find partners to cross promote with BEFORE the summer, you should come to this.
You’re invited, as a member of The Playbook, so I hope you’re planning on being there! Just grab a friend pass if the member ticket doesn’t light up for you.
P.S. If you’ve never attended one of my mixers, they get rave reviews from my members and people hit me up every time AFTER to say they had no idea they were gonna miss such a great event. I invited live musician Benjamín Mora to play for us in between rounds and past attendees have told me the high of attending has lasted several days. If you’re feeling down or you’ve been recently laid off, this just might be the thing you need to lift your spirits and help you see your path forward.
P.P.S. Coming Saturday: Your Summer promotion plan should include these 5 things 🌴
